Raffaele Di MauroLet's talk

SaaS Sales • Account Growth • Client Solutions

From first conversation to lasting customer value.

I am a commercially driven SaaS Account Executive and Account Manager with experience winning new business, expanding customer relationships and helping stakeholders make confident decisions about complex products. I combine consultative selling, technical fluency and customer ownership to move opportunities from discovery through decision, adoption and long-term growth.

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Commercial performance

1PasswordPromoted to Senior Account Manager Ranked Top 2 for SMB ARR growth in 2023 while consistently achieving 105% to 165% of monthly target and 105% to 128% of quarterly target.
JUUL Labs CanadaRanked #1 in Canada Delivered 284.1% territory growth over two quarters, achieved 120% of target and generated more than $1M in revenue.
MEDISCA PharmaceuticalsPresident's Club recipient Consistently achieved 105% to 136% of quota, expanded selected accounts by as much as 5x and contributed to more than $4.8M in annual revenue.
Career progressionCommercial results across sales and accounts Promotion, President's Club, $1M+ revenue and selected account expansion of up to 5x.
01 / Case Studies

Customer problems. Thoughtful discovery. Practical business outcomes.

These stories show how I earned customer trust, uncovered operational problems, recommended a practical path forward and remained accountable through implementation, enablement and long-term adoption. The technology matters because it supports a better customer and business outcome.

Centre PucciPet services

Predictive booking logic & smart check-in

Centre Pucci needed a more reliable way to guide customers toward the correct grooming service while accounting for eligibility, pet characteristics, staff capacity and availability. I earned the relationship, led discovery and recommended guided customer journeys connected to clearer operational visibility.

34booking paths
2customer-facing systems
4+engagement channels

The challenge

Service rules, eligibility and capacity made a single generic booking link unreliable. Customers arriving through calls, texts and social conversations also needed a clear path forward.

What I owned

Account acquisition, discovery, process mapping, solution design, configuration, implementation, testing, onboarding, training, launch and ongoing support.

  • Designed predictive logic using customer inputs, service rules, eligibility, staff capacity and availability.
  • Configured Conversation AI and Voice AI to qualify inquiries and deliver the appropriate booking path.
  • Built a smart check-in flow and operational dashboard model for centralized arrival visibility.
  • Structured CRM data, tags, fields, follow-up and lifecycle automation around the customer journey.
View full case study View booking experienceView smart check-in
Predictive booking logic34 paths
01
Customer intentService, pet, eligibility, preferred timing
RulesService fit
CapacityStaff & time
ChannelWeb, SMS, AI
Recommended pathRight service. Right booking link.
→
Smart check-in connects arrival activity to a centralized staff view.

The full case study includes an interactive demo dashboard using mock data only.

Ancien Four à PizzaHospitality

Omnichannel restaurant reservation system

Ancien Four à Pizza needed a more connected way to manage reservations arriving through different channels while giving staff clearer visibility and customers more consistent communication. I recommended one coordinated process across customer intake, staff operations and follow-up.

4booking sources
1operational record
24/7AI-assisted intake

The challenge

Manual and disconnected reservation activity created missed messages, inconsistent follow-up and limited visibility into guests, availability and operational demand.

What I owned

Sales, discovery, requirements mapping, workflow design, implementation, CRM configuration, AI prompt design, testing and validation, launch, enablement and optimization.

  • Built a branded booking experience with physical-table capacity and availability logic.
  • Connected website, staff, Conversation AI and Voice AI activity to one operational source of truth.
  • Configured GoHighLevel custom fields, custom values, tags, pipelines, confirmations, reminders and staff notifications.
  • Validated routing, source attribution, consent, lifecycle workflows, human handoff and customer-facing edge cases.
View full case study View restaurant websiteView reservation experience
Reservation operating system4 sources
01Web
02Staff
03Chat AI
04Voice AI
Single operational recordGuest • Time • Party • Table • Source
Confirmed and synchronized
AvailabilityCRMLifecycle SMSStaff view

The full case study includes an interactive demo dashboard using mock data only.

02 / How I Sell

Understand the business before recommending the technology.

Strong SaaS selling begins with understanding the business, not presenting the product. My role is to uncover what the customer is trying to accomplish, bring the right people into the conversation and connect the solution to outcomes that matter.

01

Understand before recommending

Learn the business, current environment, priorities and consequences of doing nothing before proposing a path forward.

02

Lead with discovery

Ask thoughtful questions before deciding what should be demonstrated, proposed or brought into the conversation.

03

Build trust across stakeholders

Understand the priorities of executives, technical evaluators, administrators and end users.

04

Translate complexity into value

Explain technical capabilities in practical business language without losing sight of the decision or desired outcome.

05

Orchestrate the right resources

Coordinate specialists, Customer Success, onboarding, support and other partners around a clear customer plan.

06

Stay accountable after the decision

Support a strong transition into onboarding, adoption, account growth and long-term customer value.

03 / Capabilities

Commercial awareness.
Technical fluency.
Customer ownership.

I work comfortably between the customer conversation and the system behind it. I translate what matters to each audience without losing sight of the business outcome.

SaaS Sales & Revenue Growth

ProspectingQualificationConsultative discoveryProduct demonstrationsValue sellingPipeline managementObjection handlingNegotiationClosingTerritory development

Account Growth & Customer Enablement

Account managementPortfolio growthExpansionStakeholder relationshipsExecutive communicationProduct educationOnboarding supportAdoptionRetention supportCross-functional coordination

Technical SaaS & Client Solutions

Requirements gatheringWorkflow mappingSolution designCRM configurationAI and automationAPIs and webhooksTestingTroubleshootingLaunch supportTrainingDashboards and reporting

Systems & tools

GoHighLevelSalesforceCloudflare WorkersCloudflare D1APIs and webhooksConversation AIVoice AICRM automationSMS and email workflowsDashboards and reportingStripeHTML / CSS / JavaScript
04 / About

What drives me

People, growth and the challenge of finding a better way forward.

I built my career one layer at a time. I began in sales development, where I learned prospecting, qualification, objection handling and the discipline required to create opportunities. Territory roles taught me how to enter new markets, build relationships and grow accounts without relying on an established playbook.

Moving into SaaS expanded that foundation. At Tervene, I led full-cycle opportunities for a configurable operations platform. At 1Password, I progressed from Founding Account Manager to Senior Account Manager, helping SMB and mid-market customers increase adoption, address risk and expand their use of the product.

Revvie gave me another perspective. I owned the complete customer journey, from acquisition and consultative discovery through workflow mapping, solution design, implementation, onboarding, training and post-launch optimization. That experience strengthened my ability to communicate credibly with both business and technical stakeholders.

The common thread has always been the same: understand the customer, earn trust, solve the right problem and remain accountable for the value that follows.

1Password

Senior Account Manager

Promoted after consistently exceeding targets and demonstrating strong product expertise, account ownership and cross-functional collaboration.

  • Top 2 for SMB ARR growth
  • 105%–165% monthly target attainment
  • 105%–128% quarterly target attainment
Tervene

Account Executive

Owned new-business opportunities for a configurable SaaS operations platform, leading prospecting, discovery, comprehensive live-environment demonstrations, trial evaluations, objection handling and commercial follow-up.

  • Consultative discovery
  • Tailored live product demonstrations
  • Trial management
  • New-business development
Earlier foundation

Sales, account and territory growth

Built a strong foundation in new-business acquisition, consultative selling, account expansion, product education, stakeholder presentations and relationship development across technology, retail and healthcare.

  • President's Club recognition
  • New-market and territory building
  • Consistent target performance

SaaS Sales • Account Growth • Client Solutions

Looking for someone who can win, grow and support valuable customer relationships?

I'm based in Montreal and open to the right SaaS sales, account growth or client solutions opportunity.

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